How To Do YouTube Video SEO

YouTube is a biggest videos and streaming platform and helps people to entertain. People upload daily videos and have lot of followers and they entertain peoples.

What is SEO?

Search Engine Optimization (SEO) is a way to rank your content in Search Engine Result Pages (SERPs). SEO is way to rank in search engine, so when you have proper SEO search engines will suggest your content to users and attract traffic towards your content.

Google uses backlinks and other necessary factors to rank in Search Engine but YouTube Search Engine is different from Google. However YouTube is a product of Google but its search engine works different from Google.

YouTube video SEO includes unique keywords in Title, meta description and tags. However you can do more by adding subtitles, captions and adding transcripts etc.

Key Factors For YouTube SEO

1. Choose an excellent keyword for your video content.
2. Ensure precise closed captions are included.
3. Incorporate a transcript in the video description.
4. Provide subtitles in various languages.
5. Craft a title, description, and tags optimized with relevant keywords.
6. Vocalize your target keyword within the video.
7. Create an engaging thumbnail for the video.
8. Utilize cards and end screens effectively.
9. Prioritize user engagement throughout the video.
10. Monitor and analyze your video analytics.

1. Choose an excellent keyword for your video content.

Before boosting your content it is important to choose an excellent keyword for your content. Focus keywords is most important part of SEO, so choose an excellent and unique keyword and make content/Video on it. You have to you this keyword into your content title, meta description, tags and spoken in audio your keyword includes in your caption.

To find what people search questions or keywords in search engine you need to some keyword research before you can make a video. There are many ways to find out what people search on YouTube I’ll tell you all but first we’ll start from YouTube Search Suggest. Type a keyword or phrase related to your Niche or Industry in YouTube search bar and YouTube will show you some suggestion. These search suggestions offer peoples to search faster on search engine.

In this way you can check the users interest on YouTube and what they searching for.

Keyword Finder Tools For YouTube Video SEO

Like YouTube search suggestion there are more tools that shows people interests in search engine. Selecting the best keyword is important so you can research more using these Keyword Tools.

From above mentioned keyword tools, you will have a better keyword research for your YouTube videos. Start from YouTube search suggestion to gather initial information from YouTube search suggestion bar. Use tools like tools like Google Keyword Planner, TubeBuddy, and VidIQ for more in-depth insights into search volumes, competition, and trending keywords. KeywordTool.io and Keywords Everywhere can expand your research across various search engines, offering a broader perspective.

Ahrefs and SEMrush provide advanced analytics, helping you identify high-performing keywords and understand the competitive landscape. KWFinder specializes in long-tail keywords, offering opportunities for niche targeting. Morningfame allows you to track video performance and audience engagement metrics alongside keyword research. By combining these tools, you can develop a strategic approach to keyword selection, optimizing your YouTube content for better visibility and audience reach.

Ensure precise closed captions are included

YouTube automatically add captions in to your videos. But these YouTube auto captions are 70% to 80% accurate and are unclear and often embarrassing.

Search engines don’t like Spam and it is against their Search Engines Rules. Spam means automatically generated captions may give the user false information are he will mislead and search engines will never rank your videos.

You can create your own captions and add into YouTube videos in this way you will not give a chance to search engine bots to derank your video. It is better to add your captions in English language as English is an international language and there are most chances if user can’t understand your native language so he can read the caption and get his information.

Incorporate a transcript in the video description

To enhance accessibility and YouTube video SEO, it’s crucial to use a transcript within the video description. By including a written summary of the spoken content, you not only attract to viewers who prefer or requires text-based information but also provide search engines with valuable textual content to index.

This practice contributes to improved search visibility and ensures that your video can reach maximum audience, including those who may discover content through text-based searches or assistive technologies. Additionally, a well-crafted transcript enhances the overall user experience, making your video more comprehensible and engaging for a diverse audience.

Provide subtitles in various languages.

Providing your subtitle in English is not enough. Only 19.7% traffic came from United States, and over 2 Billions+ active users are on YouTube. So providing your video subtitle into multiple languages is a best way to engage more users into your videos.

If you don’t know from which country your traffic is coming more you can check in to your YouTube Studio. For this go to YouTube Studio click on Analytics then Click On Audience scroll down a little bit you will see a option Top geographies click on it. Here you can analyze your traffic and their country. Now according to these countries translate your subtitle into these country languages and in this way have a lot of traffic from World Wide.

Craft a title, description, and tags optimized with relevant keywords.

Title: A catchy tile can attract most traffic. Try adding your keyword into your title. You have to try that your title will be unique and eye-catching. YouTube offers to add a 100 words title but you need make your title shorter and try adding your most important information and keyword in it.

Use most common keywords in your title like “How to” , “Top 10” or “Top 5” and “Tips” etc. Including these keyword is better way to engage more traffic.

Description: YouTube offers a 5000 characters long description. Your description is a best way to add more information or you can add a summary of your video into the description, so people who enjoy reading may get information from the description. You can add your social links into your description so you can engage your traffic into your other Social Media platforms.

If your video is related to E-commerce try adding your product link in the description so people who want to buy product can go through your description link and purchase.

Note: Don’t forget to use https:// before your link else it would not be clickable and user can’t visit the link.

Tags optimized with relevant keywords: YouTube offers 500 characters tags in your video. To find best tags and related to your video you can use these two tools TubeBuddy and VidIQ. If your are managing your YouTube channel through your mobile, so you can install their applications. If you are managing from your desktop then install their extensions into your browsers. Search your keyword in YouTube search bar and open a related video click on extension button and extension will provide you some optimized tags use these tags into your video tags sections and also add these tags into your description.

Use your target keyword in video.

If you don’t speak your target keyword in your video, it will not appear in caption and transcript and these are the two major parts of YouTube Video SEO Strategy. Speak your focus keyword in your video and try avoiding to spam. It is better to make a script and then you made a video on the script, its a better idea so in this way you need to translate your script into different languages and you can add it into your subtitles easily.

Create an engaging thumbnail for the video.

Choosing a catchy thumbnail for your video is good way to engage more traffic and click-through rate. Use a high quality image for your thumbnail that can attract more users. YouTube aspect ratio for thumbnail is 16:9 which is 1280×720 in pixels. So you have to make your thumbnail under the given ratio so YouTube can make it perfect to work on all devices. Also YouTube suggests you some thumbnail from the video if you want use these.

And if you want to make your our thumbnails you can make it. Do not copy anyone’s thumbnail so you don’t have the risk of copyright. You can use Canva it is editing tool and have a lot of thumbnail and video templates that you can use.

Use cards and end screens.

YouTube cards works as notifications. You can add 5 cards into your YouTube video. These cards divert your viewer to another video or about the thing you added in your video. You ca use these cards as to give additional information that you forgot to add are you can add relevant are next video in it.

End screen is added when a video is fully played and at the end of video in end-screen you ask your viewer to Subscribe or Watch related videos.

Prioritize user engagement throughout the video.

Make engaging content that loved by user and they engage with the content by Likes, Comments, Shares and Subscriptions. According to Backlinko’s research these engagement factors helps to rank video high in search engine. Google cares about their users that how they respond to content or is the person giving them the right information.

Monitor and analyze your video analytics.

Analytics can help you in Overview, Content, Audience and Research.

In Overview you can check about your video views, Watch Time (hours) and Subscribers. The overview provides information about how much your video gain views, watch time and subscribers.

In Content section you will see about your content and you can edit or check copyrights etc.

In Audience section you know about your audience that their are males or females and also you can check their age percentage and country. Their you can check how many users come back and watched your video again, you can check how much you have unique users that watches yours all videos and how much subscribe from this video

In Research section you can research about your next video that what your users are watching on YouTube.

Note: A better YouTube video SEO takes 3-4 weeks to show its results so be in patience and keep making videos.

Regards.

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